Thaden

A new design was created to reflect the versatile and unique quality of Thaden’s products with an image-focused and visually stimulating look to showcase every detail of the product and to highlight the brands core values. With the new design provided, I wanted to ensure an exceptional user experience with a modern look & feel while incorporating an easy-to-use navigation that guides the visitor throughout the site. As a result of living in a mobile dominated atmosphere, the website had to be fully optimised using responsive web design across screen sizes and paying careful attention to the busy on the go mobile users. Finally, to sell Thaden’s products, a modern and lifestyle driven eCommerce site was required to grow the business. The eCommerce platform was built to highlight the brand guidelines and to ensure that the brand’s message was felt across the site.